Rationale: 2007 Price and Specification Guide

Date Produced
January 2007

Project Objectives
Revise the January 2007 Egan Visual Price and Specification Guide.

Target Audience
Internal staff, sales reps, and customers seeking to specify Egan products.

Concept
Redevelop and redeploy the Egan Visual price list as a condensed document, as well as increase it’s ease of use and speed in locating and specifying products.

Design Issues
The US and Canadian dollar trade rates kept prices fluctuating wildly in the past, which resulted in unanticipated patch labels being built to update the price book. It was anticipated from the start of production that this book was going to be patched, eventually.

The cost of reproducing and distributing the price lists to the Egan sales reps also proposed a challenge of getting maximum utility for this item.

Design Process
The cover of this item was designed to also serve as a standalone colour guide. In all, 3 versions were made, with a 2-plate change on one side only and printed all at once for cost effectiveness.

It featured a gatefold that opened out to reveal Egan Visual’s standard colour and finish options. This way, they can be easily referred to from the book and checked against the product that offers it.

Every module in the book was designed with sufficient space to place a patch by hand, should the need present itself. Type sizes and sentence structure were tightened to reduce page real estate, and the contrast was focussed on the product info tables. This resulted in a very clear, modular appearing piece overall.

Outcome/Results
Improved layout overall. Execution as a PDF was also improved in file size optimization, making it easier to download.

Original artwork is copyright Egan Visual Inc.